Lauren GoldbergOct 11, 20183 minContent Marketing - Why it's important for retailers to go all inIn an earlier blog post, I stated that customers are craving convenience and are flocking to retailers who add value to their shopping...
Lauren GoldbergSep 18, 20184 min6 Benefits of Local Partnerships That Can Make a Difference for RetailersThink about the Friday night HS football game that the community rallies around. Or the annual 5K race through downtown. Or the local...
Lauren GoldbergAug 8, 20181 minUsing Digital to Drive Local Retail Sales - INFOGRAPHICAs a follow up to my post "6 Ways to Use Digital Marketing to Drive Retail Sales", here is an infographic that summarizes key themes....
Lauren GoldbergAug 7, 20185 min6 Ways to Use Digital Marketing to Drive Retail SalesThere’s no other way to say it: We’re living in a digital world. And marketers are responding. In 2018, marketers are shifting their...
Lauren GoldbergJul 11, 20181 minTop Local Marketing Strategies to Drive Retail Sales Regardless of the size of the retailer, having a local presence can pay dividends. Online behemoth Amazon, is moving into physical retail...
