You might be thinking....."WHY IS SHE TALKING ABOUT DIRECT MAIL?!?! PRINT IS DEAD! THIS ONE IS A WHACK-A-DO!" I can guarantee you I'm not a insane or...

Excited to share that I checked something off my bucket list - I wrote a book! Well, not a traditional printed book with a publisher, but an eBook. "Ret...

Two words that can strike dread into any retailer's heart - "Coming Soon". When you drive by that empty storefront or construction site and see a competit...

It's all about holiday shopping this month..... Hot Topics Black Friday? Cyber Monday? Small Business Saturday? Words don’t matter as the holiday selling se...

In my consulting practice, I’ve been asked if in-store events really drive positive ROI. My response is if you are expecting a full payback during the 2 hour...

From Sears to the start of the holiday season, and my new favorite word "Phygital", here's what everyone was talking about this month. Hot Topics It's beginn...

After working with many retailers over the past 15 years, I’ve been exposed to visionary players and retailers who are struggling to make their sales goals. ...

In an earlier blog post, I stated that customers are craving convenience and are flocking to retailers who add value to their shopping journey. What is value...

From Nike to Amazon to new store concepts, here are the big stories everyone was talking about. Hot Topics Nike’s big gamble – risky, brilliant or a nothing ...

As a follow up to my blog post on "6 Benefits of Local Partnerships for Retailers", here is an infographic that illustrates the main points. #retail #localma...

Think about the Friday night HS football game that the community rallies around. Or the annual 5K race through downtown. Or the local chamber of commerce who...

Today’s customers are savvier than ever before. People literally have the world at their fingertips, but consumers want personalized, relevant experiences. A...

Here are the big stories everyone was talking about. Hot Topics Retail Earnings - What apocalypse? Many retailers have announced positive comps, but not all ...

Toys ‘R Us did not go out of business due to a lack of demand for toys. In fact, per NPD, US & Global toy sales increased 1% in 2017. In the US alone, the to...

As a follow up to yesterday's blog post "New Store Concepts Breathe Life Into Established Brands", here is a companion infographic that highlights the 5 thin...

There was a great article earlier this year in Forbes called “Physical Retail isn’t Dead, Boring Retail Is”. According to the author, Steve Dennis, stores ...

As a follow up to my post "6 Ways to Use Digital Marketing to Drive Retail Sales", here is an infographic that summarizes key themes. #retail #infographic #d...

There’s no other way to say it: We’re living in a digital world. And marketers are responding. In 2018, marketers are shifting their budgets towards digital ...

Every month, I’ll be recapping the biggest stories in retail that resonated with me, as well as recap who’s coming (opening, remodeling or expanding their pr...

Regardless of the size of the retailer, having a local presence can pay dividends. Online behemoth Amazon, is moving into physical retail with bookstores, in...