Lauren GoldbergMay 2, 20193 minThe Top "DOs & DON'Ts" for using Direct Mail to Drive Retail TrafficYou might be thinking....."WHY IS SHE TALKING ABOUT DIRECT MAIL?!?! PRINT IS DEAD! THIS ONE IS A WHACK-A-DO!" I can guarantee you...
Lauren GoldbergApr 22, 20191 minMy 1st eBook - Retail Reality CheckExcited to share that I checked something off my bucket list - I wrote a book! Well, not a traditional printed book with a publisher, b...
Lauren GoldbergFeb 21, 20192 min6 Rules of Battle for Local Retailers Two words that can strike dread into any retailer's heart - "Coming Soon". When you drive by that empty storefront or construction sit...
Lauren GoldbergNov 30, 20182 minRetail Roundup - Top Retail Stories - November 2018It's all about holiday shopping this month..... Hot Topics Black Friday? Cyber Monday? Small Business Saturday? Words don’t matter as th...
Lauren GoldbergNov 15, 20184 minThe 6 "Must Haves" to Create Successful Retail EventsIn my consulting practice, I’ve been asked if in-store events really drive positive ROI. My response is if you are expecting a full payba...
Lauren GoldbergOct 31, 20182 minRetail Roundup - Top Retail Stories - October 2018From Sears to the start of the holiday season, and my new favorite word "Phygital", here's what everyone was talking about this month. Ho...
Lauren GoldbergOct 24, 20184 minEight Mistakes to Avoid to Win at RetailAfter working with many retailers over the past 15 years, I’ve been exposed to visionary players and retailers who are struggling to make...
Lauren GoldbergOct 11, 20183 minContent Marketing - Why it's important for retailers to go all inIn an earlier blog post, I stated that customers are craving convenience and are flocking to retailers who add value to their shopping jo...
Lauren GoldbergSep 28, 20182 minRetail Roundup - Top Retail Stories - September 2018From Nike to Amazon to new store concepts, here are the big stories everyone was talking about. Hot Topics Nike’s big gamble – risky, bri...
Lauren GoldbergSep 27, 20181 minBenefits of Local Partnerships - INFOGRAPHICAs a follow up to my blog post on "6 Benefits of Local Partnerships for Retailers", here is an infographic that illustrates the main poin...
Lauren GoldbergSep 18, 20184 min6 Benefits of Local Partnerships That Can Make a Difference for RetailersThink about the Friday night HS football game that the community rallies around. Or the annual 5K race through downtown. Or the local cha...
Lauren GoldbergSep 11, 20182 minLocal Marketing. It's where retailers win or loseToday’s customers are savvier than ever before. People literally have the world at their fingertips, but consumers want personalized, rel...
Lauren GoldbergAug 31, 20182 minRetail Roundup - Top Retail Stories - August 2018Here are the big stories everyone was talking about. Hot Topics Retail Earnings - What apocalypse? Many retailers have announced positive...
Lauren GoldbergAug 21, 20184 minFive Contenders to Benefit Most from Toys 'R Us' DemiseToys ‘R Us did not go out of business due to a lack of demand for toys. In fact, per NPD, US & Global toy sales increased 1% in 2017. In ...
Lauren GoldbergAug 16, 20181 min5 Ways to Win in Today's Retail Landscape - INFOGRAPHICAs a follow up to yesterday's blog post "New Store Concepts Breathe Life Into Established Brands", here is a companion infographic that h...
Lauren GoldbergAug 15, 20183 minNew Store Concepts Breathe Life Into Established BrandsThere was a great article earlier this year in Forbes called “Physical Retail isn’t Dead, Boring Retail Is”. According to the author, S...
Lauren GoldbergAug 8, 20181 minUsing Digital to Drive Local Retail Sales - INFOGRAPHICAs a follow up to my post "6 Ways to Use Digital Marketing to Drive Retail Sales", here is an infographic that summarizes key themes. #re...
Lauren GoldbergAug 7, 20185 min6 Ways to Use Digital Marketing to Drive Retail SalesThere’s no other way to say it: We’re living in a digital world. And marketers are responding. In 2018, marketers are shifting their budg...
Lauren GoldbergJul 31, 20182 minRetail Roundup - Top Retail Stories - July 2018Every month, I’ll be recapping the biggest stories in retail that resonated with me, as well as recap who’s coming (opening, remodeling o...
Lauren GoldbergJul 11, 20181 minTop Local Marketing Strategies to Drive Retail Sales Regardless of the size of the retailer, having a local presence can pay dividends. Online behemoth Amazon, is moving into physical retail...