You might be thinking....."WHY IS SHE TALKING ABOUT DIRECT MAIL?!?! PRINT IS DEAD! THIS ONE IS A WHACK-A-DO!" I can guarantee you I'm not a insane or...

Two words that can strike dread into any retailer's heart - "Coming Soon". When you drive by that empty storefront or construction site and see a competit...

In my consulting practice, I’ve been asked if in-store events really drive positive ROI. My response is if you are expecting a full payback during the 2 hour...

After working with many retailers over the past 15 years, I’ve been exposed to visionary players and retailers who are struggling to make their sales goals. ...

As a follow up to my blog post on "6 Benefits of Local Partnerships for Retailers", here is an infographic that illustrates the main points. #retail #localma...

Think about the Friday night HS football game that the community rallies around. Or the annual 5K race through downtown. Or the local chamber of commerce who...

Today’s customers are savvier than ever before. People literally have the world at their fingertips, but consumers want personalized, relevant experiences. A...

As a follow up to yesterday's blog post "New Store Concepts Breathe Life Into Established Brands", here is a companion infographic that highlights the 5 thin...

As a follow up to my post "6 Ways to Use Digital Marketing to Drive Retail Sales", here is an infographic that summarizes key themes. #retail #infographic #d...

There’s no other way to say it: We’re living in a digital world. And marketers are responding. In 2018, marketers are shifting their budgets towards digital ...

Regardless of the size of the retailer, having a local presence can pay dividends. Online behemoth Amazon, is moving into physical retail with bookstores, in...