RETAIL PORTFOLIO OPTIMIZATION (STORE CLOSINGS) & CUSTOMER RETENTION
We can develop a closing strategy that maintains the integrity of your brand and retains your best customers.
Retailers of all sizes have had to look at their retail footprint and determine if they have the right size store network.
Optimizing your store portfolio can increase the productivity of surrounding stores and your website, as long as you retain your current customer base.
LSG Marketing Solutions has significant experience in retail portfolio optimization strategy, with a focus on customer retention. We create personalized customer journeys, based on customer type and competitive set. We are skilled in crafting communication for liquidation and closing events, without tarnishing brand perception.
Create messaging to protect company brand. Develop plan to leverage liquidation traffic and begin customer migration to closest location or website
CUSTOMER SEGMENTATION STRATEGY
Identify high value customers and develop promotional strategy for maximum retention
LOCAL DIGITAL MARKETING
Design optimal digital program to communicate to customers while they are on their shopping journey and push to desired location
messaging and reporting capabilities
Craft messaging strategy for consumer, trade publications and investors to tell the benefits of portfolio optimization. Identify KPIs for sales and customer migration