© 2019 by LSG Marketing Solutions, LLC

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433 Plaza Real
Suite 275
Boca Raton, FL 33432

RETAIL PORTFOLIO OPTIMIZATION (STORE CLOSINGS) & CUSTOMER RETENTION

We can develop a closing strategy that maintains the integrity of your brand and retains your best customers.

Retailers of all sizes have had to look at their retail footprint and determine if they have the right size store network.

Optimizing your store portfolio can increase the productivity of surrounding stores and your website, as long as you retain your current customer base.   

 

LSG Marketing Solutions has significant experience in retail portfolio optimization strategy, with a focus on customer retention.    We create personalized customer journeys, based on customer type and competitive set.   We are skilled in crafting communication for liquidation and closing events, without tarnishing brand perception.

OUR SERVICES

LIQUIDATION STRATEGY

Create messaging  to protect company brand.  Develop plan to leverage liquidation traffic and begin customer migration to closest location or website

CUSTOMER SEGMENTATION STRATEGY

Identify high value customers and develop promotional strategy for maximum retention

LOCAL DIGITAL MARKETING 

Design optimal digital program to communicate to customers while they are on their shopping journey and push to desired location

messaging and reporting capabilities

Craft messaging strategy for consumer, trade publications and investors to tell the benefits of portfolio optimization.   Identify KPIs for sales and customer migration  

Let us know how we can help take your business to the next level!