Lauren GoldbergOct 11, 20183 minContent Marketing - Why it's important for retailers to go all inIn an earlier blog post, I stated that customers are craving convenience and are flocking to retailers who add value to their shopping...
Lauren GoldbergSep 18, 20184 min6 Benefits of Local Partnerships That Can Make a Difference for RetailersThink about the Friday night HS football game that the community rallies around. Or the annual 5K race through downtown. Or the local...
Lauren GoldbergJun 22, 20183 minKnow Me! Help Me! How retailers can add value to their customers livesIn the first post in this series, I stated “Customers need retailers to be convenient or to add value to their lives.” Everyone knows...
Lauren GoldbergJun 20, 20182 minI Want It Now! How Instant Gratification Is Now Tablestakes For RetailersIn the words of the legendary Veruca Salt “I don’t care how, I want it now!” Veruca, who has taught countless children the downfalls of...
Lauren GoldbergJun 18, 20181 minDay One!It’s here! The day I’m sharing my newest “baby” with the world. The day that my dream of being an entrepreneur comes true. The day I can...