
Content Marketing - Why it's important for retailers to go all in
In an earlier blog post, I stated that customers are craving convenience and are flocking to retailers who add value to their shopping journey. What is value? Price? Discounts? Free shipping? While those are all part of the value equation, adding value is about really solving your customers’ problems, not just selling items at the lowest price. Consumers are savvier than ever before and literally have the world at their fingertips. They can get the answer to any question whe