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Lauren Goldberg
- Aug 21, 2018
- 4 min
Five Contenders to Benefit Most from Toys 'R Us' Demise
Toys ‘R Us did not go out of business due to a lack of demand for toys. In fact, per NPD, US & Global toy sales increased 1% in 2017. In the US alone, the toy market brought in over $20 Billion in sales and grew 1%. Same goes with their Babies ‘R Us brand. The baby care market brought in $30 Billion in 2017. There are many reasons why TRU when under, but it wasn’t due to demand. The demand (and sales) are there. Toys ‘R Us did approximately $6B in revenue in 2017. But where
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