Lauren GoldbergFeb 21, 20192 min read6 Rules of Battle for Local Retailers Two words that can strike dread into any retailer's heart - "Coming Soon". When you drive by that empty storefront or construction...
Lauren GoldbergNov 15, 20184 min readThe 6 "Must Haves" to Create Successful Retail EventsIn my consulting practice, I’ve been asked if in-store events really drive positive ROI. My response is if you are expecting a full...
Lauren GoldbergSep 27, 20181 min readBenefits of Local Partnerships - INFOGRAPHICAs a follow up to my blog post on "6 Benefits of Local Partnerships for Retailers", here is an infographic that illustrates the main...
Lauren GoldbergSep 18, 20184 min read6 Benefits of Local Partnerships That Can Make a Difference for RetailersThink about the Friday night HS football game that the community rallies around. Or the annual 5K race through downtown. Or the local...
Lauren GoldbergSep 11, 20182 min readLocal Marketing. It's where retailers win or loseToday’s customers are savvier than ever before. People literally have the world at their fingertips, but consumers want personalized,...
Lauren GoldbergAug 21, 20184 min readFive Contenders to Benefit Most from Toys 'R Us' DemiseToys ‘R Us did not go out of business due to a lack of demand for toys. In fact, per NPD, US & Global toy sales increased 1% in 2017. In...