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6 Rules of Battle for Local Retailers

Two words that can strike dread into any retailer's heart - "Coming Soon". When you drive by that empty storefront or construction...

The 6 "Must Haves" to Create Successful Retail Events

In my consulting practice, I’ve been asked if in-store events really drive positive ROI. My response is if you are expecting a full...

Benefits of Local Partnerships - INFOGRAPHIC

As a follow up to my blog post on "6 Benefits of Local Partnerships for Retailers", here is an infographic that illustrates the main...

Local Marketing. It's where retailers win or lose

Today’s customers are savvier than ever before. People literally have the world at their fingertips, but consumers want personalized,...

Five Contenders to Benefit Most from Toys 'R Us' Demise

Toys ‘R Us did not go out of business due to a lack of demand for toys. In fact, per NPD, US & Global toy sales increased 1% in 2017. In...

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