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Lauren Goldberg
- Nov 15, 2018
- 4 min
The 6 "Must Haves" to Create Successful Retail Events
In my consulting practice, I’ve been asked if in-store events really drive positive ROI. My response is if you are expecting a full payback during the 2 hour event, then no. Events are one part of an integrated local strategy, but can differentiate you, drive repeat traffic and provide a positive return on investment. What differentiates a great event from a so-so one? There are 6 “must haves” for any successful event: Concrete goals for the event Great topic that is relevant
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Lauren Goldberg
- Sep 18, 2018
- 4 min
6 Benefits of Local Partnerships That Can Make a Difference for Retailers
Think about the Friday night HS football game that the community rallies around. Or the annual 5K race through downtown. Or the local chamber of commerce who diligently promotes new businesses and network in your town. What do these have in common? At their core, they are community partners that can make or break any local retail store. Local marketing isn’t only for independent retailers. A sound local marketing strategy can help multi-unit retailers breakthrough the clut
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Lauren Goldberg
- Sep 11, 2018
- 2 min
Local Marketing. It's where retailers win or lose
Today’s customers are savvier than ever before. People literally have the world at their fingertips, but consumers want personalized, relevant experiences. And what is more personal than your neighborhood? It’s where you choose to live. It’s where you choose to spend your time and potentially raise a family. Customers want to shop local and be able to get what they need when they need it. As I discussed in my blog “The State of Retail”, over 90% of retail spend happens in sto
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Lauren Goldberg
- Aug 21, 2018
- 4 min
Five Contenders to Benefit Most from Toys 'R Us' Demise
Toys ‘R Us did not go out of business due to a lack of demand for toys. In fact, per NPD, US & Global toy sales increased 1% in 2017. In the US alone, the toy market brought in over $20 Billion in sales and grew 1%. Same goes with their Babies ‘R Us brand. The baby care market brought in $30 Billion in 2017. There are many reasons why TRU when under, but it wasn’t due to demand. The demand (and sales) are there. Toys ‘R Us did approximately $6B in revenue in 2017. But where
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