
6 Rules of Battle for Local Retailers
Two words that can strike dread into any retailer's heart - "Coming Soon". When you drive by that empty storefront or construction site and see a competitor is coming to town it can fill you with dread. Retail (and in the words of Pat Benetar, also Love) is a battlefield. But you have a leg up......this is your turf and you can be prepared for the eventual battle and win the war. First Rule of Battle - Time for Radical Honesty This is a great opportunity to take a har