Know Me! Help Me! How retailers can add value to their customers lives

In the first post in this series, I stated “Customers need retailers to be convenient or to add value to their lives.” Everyone knows what convenient means, but what does “add value” mean? Is it the lowest prices? Is it saving customers money on the things they buy the most? Is it having a loyalty program where you get coupons or rebates? While all of these things are part of value equation, alone they do not “add value” to shoppers’ lives. Adding value is about really solvi

I Want It Now! How Instant Gratification Is Now Tablestakes For Retailers

In the words of the legendary Veruca Salt “I don’t care how, I want it now!” Veruca, who has taught countless children the downfalls of instant gratification, would be amazed at today’s environment. She wants a golden goose? Daddy can have it delivered to her in short order. She wants to try to newest toys, makeup or clothes? She can order endless subscription boxes with new products delivered often. And she doesn’t have to fall down a garbage shoot to find what she’s lookin

The State of Retail – Lauren’s Take

Newsflash – Retail isn’t dead. There is article after article decrying the “apocalypse”, “the death of retail” or that everything is being “killed” by Amazon. Every day, another storied retailer either files bankruptcy (Nine West, Bon Ton), announces waves of store closings (Sears, Ann Taylor) or closes up all together (Toys R Us – as a child of the 80s, that one hit me hard!). What is dead, is old-school retail. The idea that if you build it, they will come. The concept of