You might be thinking....."WHY IS SHE TALKING ABOUT DIRECT MAIL?!?! PRINT IS DEAD! THIS ONE IS A WHACK-A-DO!" I can guarantee you...

Excited to share that I checked something off my bucket list - I wrote a book! Well, not a traditional printed book with a publisher,...

Two words that can strike dread into any retailer's heart - "Coming Soon". When you drive by that empty storefront or construction...

It's all about holiday shopping this month..... Hot Topics Black Friday? Cyber Monday? Small Business Saturday? Words don’t matter as...

In my consulting practice, I’ve been asked if in-store events really drive positive ROI. My response is if you are expecting a full...

From Sears to the start of the holiday season, and my new favorite word "Phygital", here's what everyone was talking about this month....

After working with many retailers over the past 15 years, I’ve been exposed to visionary players and retailers who are struggling to make...

In an earlier blog post, I stated that customers are craving convenience and are flocking to retailers who add value to their shopping...

From Nike to Amazon to new store concepts, here are the big stories everyone was talking about. Hot Topics Nike’s big gamble – risky,...

As a follow up to my blog post on "6 Benefits of Local Partnerships for Retailers", here is an infographic that illustrates the main...

Think about the Friday night HS football game that the community rallies around. Or the annual 5K race through downtown. Or the local...

Today’s customers are savvier than ever before. People literally have the world at their fingertips, but consumers want personalized,...

Here are the big stories everyone was talking about. Hot Topics Retail Earnings - What apocalypse? Many retailers have announced positive...

Toys ‘R Us did not go out of business due to a lack of demand for toys. In fact, per NPD, US & Global toy sales increased 1% in 2017. In...

As a follow up to yesterday's blog post "New Store Concepts Breathe Life Into Established Brands", here is a companion infographic that...

There was a great article earlier this year in Forbes called “Physical Retail isn’t Dead, Boring Retail Is”. According to the author,...

As a follow up to my post "6 Ways to Use Digital Marketing to Drive Retail Sales", here is an infographic that summarizes key themes....

There’s no other way to say it: We’re living in a digital world. And marketers are responding. In 2018, marketers are shifting their...

Every month, I’ll be recapping the biggest stories in retail that resonated with me, as well as recap who’s coming (opening, remodeling...

Regardless of the size of the retailer, having a local presence can pay dividends. Online behemoth Amazon, is moving into physical retail...